MicroMass Communications is a relationship marketing agency, providing behavioral-based communication strategies and programs. Since the 1990s, MicroMass has been blending behavioral science with an obsession for measurement to create remarkably effective relationship marketing solutions with independently documented results and exceptional return-on-investment. MicroMass relationship marketing solutions cover the entire consumer life cycle: acquisition, conversion, retention and advocacy. MicroMass Communications programs create viral marketing by inspiring customers to become active brand advocates. MicroMass solutions attempt to sustain ongoing learning relationships that provide deep insight into consumer behavior throughout the consumer life cycle and across channels. The company maintains a location in Cary, N.C.