Founded in 1985 and located in Chapel Hill, N.C., Yankelovich provides creative marketing solutions and research studies based on consumer satisfaction. It provides assistance to its clients for the development and implementation of effective business strategies to increase productivity and sales. The company also provides information-based insights to its clients for identifying consumer tastes and lifestyles and development of advanced productivity solutions. Yankelovich additionally provides advanced database and research products, such as Yankelovich MONITOR, for identifying marketplace opportunities and consumer values, motivation and attitudes that affect product buying decisions. Additionally, Yankelovich works in partnership with Burrell Communications for the development of multicultural marketing studies based on various aspects, such as strategic marketing planning, brand positioning and new product development per the clients specific needs. The company serves the health care, pharmaceuticals, financial services, travel and hospitality industries.