Founded in 1979, GMR Marketing is an event marketing agency that provides clients with strategic, live and experiential marketing solutions. It develops and executes music, sports, lifestyle and interactive marketing campaigns and serves more than 40 million consumers. The agency develops and executes sampling and product demonstration programs and conducts product trials through street teams, in-store retail promotion and custom partnerships. GMR Marketing conducts various entertainment marketing, licensing, sampling and demo, strategic development and marquee events. The agency offers sports marketing at soccer fields and Olympic ceremonies. It provides brand exposure stimulation and product sampling services. The agency has received the Agency of the Year award from the Promo Magazine. Headquartered in Milwaukee, Wis., GMR Marketing maintains a location in Charlotte, N.C.