Soutern Optical-Greensboro offers a variety of lens services and products. It provides products under the Varilux, Ovation, Essilor Natural and FrameOptimization brands. The company coordinates the ELOA PracticeBuilder program, which offers rewards and building tools that help in patient vision care. Soutern Optical-Greensboro provides the Stimuleye Education Series that offers assistance in office training and techniques to improve profitability. It also offers electronic ordering, remote frame tracing and practice builder services. The company provides demonstration tools and point-of-purchase displays to help support a range of coatings and lens materials. Soutern Optical-Greensboro additionally offers sunwear products with transparent mirror and backside coating.