Ten Seconds Shoe Care Division manufactures and markets Ten Seconds brand shoe care products and accessories. Its products include shoe cleaners, repellents, suede cleaners, shoe deodorizers, aerosols, shoe brushes and sponges. The division is part of Ten Seconds, a Hickory, N.C.-based, leading manufacturer and supplier of foot care and athletic related products. Hickory Brands Inc., which has been in business since 1923, manufactures and distributes shoe-care products. Ten Seconds is a division of Hickory Brands, the only manufacturer of both shoelaces and shoe polish in North America. Hickory s products are marketed under trademark names, such as Ten Seconds, Griffin, Esquire and Janie.