"Ensuring diversity is no longer just a matter of social justice. In the 21st century, those organizations that refuse to embrace diversity will be at a competitive and strategic disadvantage."B&C Associates, Inc is an international public relations, research, marketing and crisis management services firm headquartered in the U.S. We are a client-focused firm with nearly 5 decades of experience blueprinting strategic advertising and communications plans. B&C positions corporations and other organizations to capitalize on changing demographics, fluctuating business conditions and shifting global and community environments.Goal by goal, our associates meet partner needs by proceeding with both a client-focused intensity and a long-term vision. From initial comprehensive briefing between our clients and our content experts, through the process of the fully developed and delivered products and services B&C's solutions are grounded in research, tactical planning and innovation. The results are quantifiable and sustainable.B&C has a reputation for linking Fortune 500 corporations with African American and other underrepresented groups thus helping to formulate corporate positions on women and multicultural affairs. The firm also is able to connect with a network of powerbrokers and key influencers from cottage industries to global corporations.