PHE is an adult mail-order catalog company that distributes a range of adult-oriented products. It is a North Carolina-based company that offers a variety of sex-toys, x-rated movies and other sexually oriented materials, as well as operates several adult e-commerce Web sites. The company s catalog carries adult materials, such as massage oils, vibrators and contraceptives. In addition, PHE operates a chain of lingerie stores and a site for gay men. The company was founded in 1970 and is the parent company of Adam & Eve, which is one of the largest marketers of adult products in the United States.