Founded in 1978, Coleman Insights is a media research firm that provides a range of marketing and research services for the media industry. It serves news, talk radio, music and sports stations. The company conducts a variety of studies and tests. Coleman Insights offers The Plan, which is a set of strategic recommendations that encompasses formatting decisions, music image management, secondary image development of program attributes, and specific recommendations for marketing and advertising initiatives. It also provides FACT Strategic Music Tests, which includes strategic measures, in-depth analysis and recommendations and implementation. The company serves several clients, including CBS Radio, Emmis Communications, Lincoln Financial Media and the Spanish Broadcasting System in North America, South America, Europe and Asia.