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Formed in 1997, Action Based Research, LLC is a provider of market research services. Based in Akron, Ohio, the firm specializes in customized segmentation systems, predictive modeling, conjoint methodologies, product development, pricing strategies and market demand/potential assessments. It caters to a range of market segments, such as health care, banking, financial institutions, pharmaceuticals, academic and cultural organizations, food-service firms and utility companies. The firm s list of clients includes Eldon, Progressive Insurance, Dealer Tire, Westfield Group, National City Bank, HP, Sanford and Akron General Medical Center.