Polysort is an online community for the plastics and rubber industries. It provides Internet marketing solutions that impact Polysort's online community with Web site design, promotion and search engine optimization. It uses new technologies for the purpose of client acquisition, retention and customer service. Its site portal is designed to provide processors, suppliers and end-market customers with useful industry information, including industry news, member forums and links to companies and organizations. Polysort provides companies targeting the plastics and rubber industries the ability to generate new business opportunities via the Internet through Web marketing programs. Clients participating in Polysort's integrated promotion programs gain access to the more than 40,000 users of the Web site via enhanced listings in the links directory, banner ads, sponsorship of keywords in the search engine and e-mail newsletters.