Founded in 1962, Ipsos ASI is an advertising research and marketing communications company. It provides advertising research services in North America, Europe, Latin America and Asia. The company serves multinational and regional marketers. Ipsos ASI offers creative development, pretesting, in-market assessment and advertising tracking services. It also provides marketing brand equity and holistic communication evaluation services. The company offers services under the Next Idea, Next Print, AdGraph, PostTesting, Equity Builder and BrandGraph360 brands. Ipsos ASI is a member of the Ipsos Group, a leading global survey-based research company. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media and public affairs research, as well as forecasting, modeling and consulting, with offices in over 40 countries. Ipsos ASI maintains one of its locations in Cincinnati.