TNS NFO World Group is one of the world s leading market information groups. It collects, analyses and interprets information to help its clients better understand the needs and wants of their customers. The company provides research, advice and insight on market segmentation, advertising and communications, new product development and brand performance and stakeholder management, supported by a range of business solutions. TNS offers a range of custom and multi-client services throughout the product lifecycle to help define market opportunities, develop brand communications and track brand performance. For example, it delivers insights into how the changing demographics will impact market potential for a new or existing medicine; the trends in a particular field of medicine, such as cardio-vascular; the health needs of a particular area; and which pharmacies should be targeted with which medicines. TNS has an administrative office in Northwood, Ohio.