Exclusive, Affordable Elegance Direct Jewelry Outlet has what you want for less! This is not just another jewelry store! Direct Jewelry Outlet brings FACTORY DISCOUNTS on fine Gold, Diamonds and Gems directly to the public. Located in the Gentry Center, 2658 Niles-Cortland Rd. SE at Route 46 and 422, the dynamic mother and daughter team of Lisa Valentini and Laura Blasko are becoming known for their unbelievably low prices, personalized service and unique and customized styles.