Established in 1986, Primerica Financial Services offers a variety of investment products and financial services. With headquarters in Duluth, Ga., the company initially focused on selling affordable life insurance plans to middle-income families. Since then, it has grown into one of the leading financial companies in the United States, with more than 100,000 licensed independent representatives. Primerica Financial Services and its affiliates are subsidiaries of the Citigroup, which is a multinational financial services company and has more than 200 million customers in over 100 countries. The group operates the well known Citibank, Banamex and CitiFinancial brands and has more than $1 trillion in assets. It pays an average of $2 million in death claim benefits every day. Primerica Financial Services offers term life insurance, mutual funds and variable annuities, as well as legal services to nearly 5 million customers. It employs more than 2,000 individuals and conducts business in the U.S., Canada, Puerto Rico and Spain.