Founded in 1984, International Direct Response is a privately owned and operated company. The company maintains a staff of more than 30 professionals. It provides products sampling, cost effective testing and positioning services. International Direct Response offers direct marketing, mailing and data delivery services. In addition, it provides Internet marketing services that help in developing ongoing tests of various creative components. The company offers Web design and development services. International Direct Response provides search engine optimization services. Its clients include American Express, Aventis Pharmaceuticals, Bayer Consumer Care, Johnson & Johnson, Kao Brands Company, McNeil Consumer Products and Realogy Real Estate Corporation. The company is located in Berwyn, Pa.