Redpoint Bio is one of the leading biotechnology firms in the United States that identifies and develops compounds to improve the tastes of pharmaceutical, food and beverage products. Its bitter blockers and flavored enhancers reduce the need for excess sugar and salt and contribute to the development of healthier and better tasting food. Established in 1995, the company has applied advances in sensory science and established a platform of molecular biology, biochemistry, pharmacology, electrophysiology, transgenic and operant animal models, and sensory testing and regulatory affairs to develop proprietary compounds. Redpoint Bio also develops various pharmaceutical formulations of medicines and oral care products. It enhances sweet and savory flavors in food products that lead to reductions in added sugar and salt. The company works in partnership with Givaudan, which serves the flavor and fragrance industry and discovers and develops sweetness and savory enhancers, as well as bitter blocker compounds.