True Product ID operates AsSeenOnTV.com, a Web site dedicated to selling branded As Seen On TV products. The Web site offers more than 1,200 As Seen On TV products and other specialty items. It also offers its guests a range of products not associated with the As Seen On TV brand. The products offered by the company span a variety of categories, such as kitchen; fitness and diet; household; personal care; automobile and motorcycle; tools; outdoors; pets; books, audio and video; gifts and novelty items; electronics; kids; special events and close out items. True Product ID is headquartered in Rochester, N.Y.