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Against All Odds, founded in 1995, is a specialty retailer that provides hip-hop fashion clothing and accessories, with more than 40 stores throughout the United States. The retailer is a representative of leading brands such as Akademiks, LRG, Enyce, Ecko, Phat Farm, Sean John, Baby Phat, G-Unit, Adidas, Bad Boys, Buffalo, Lacoste, Reebok, People for Peace and Rocawear. Its stores feature all the latest tracks and videos from hip-hop artists compiled by its own mixmaster. The retailer offers membership facility to all age groups and provides discounts and reward certificates to its members on purchase of merchandise. Against All Odds has headquarters in Philadelphia.