Founded in 1989, Little Kids Inc. is a provider in the toy industry. The firm develops, manufactures and markets bubble, novelty, sports and food activity toys. Its brands include a line built upon No-Spill Bubbles, a category the company created with its patented No-Spill Bubble Tumbler toy. Other Little Kids Inc. brands include My First Bubbles, Junk Ball Sports, Crunch Art and Press Dough! food activity toys. Its toy portfolio consists of Nickelodeon, NASCAR and Jelly Belly bubble and novelty toys.