True Matter is an interactive and usability consultancy. It crafts useful, easy-to-use Web-based experiences and helps clients define and achieve their online goals. True Matter builds experience-rich, content-heavy, application-intensive Web sites. The company offers an experienced team of specialists who balance the components of usability engineering, interactive design and advanced Web development to help customers do business online. The company s clients have included Johnson & Johnson, Siemens, Sonoco, Ducane, Humana, banks and public and private entities. Its services include strategic and creative consulting, information architecture, visual design, copywriting, corporate identity, illustration and online brand extension. True Matter is located in Columbia, S.C.