argest volume Honda dealer in South Dakota for 30 years. Honda dealer since 1965. All Motorcycles, ATV's & Scooters have our LOW PRICE GUARANTEE!! Experienced parts staff. Largest selection of parts, helmets & accessories (the brands you want like GoPro, Oakley, Fox, Castle, Klim, Icon, HJC, Bell, Gerbings, One Industries & more!). Award winning service department with factory trained technicians. Rice has been your Sturgis Rally Dealer for over 50 years!