HomeVestors of America provides a range of products and services for the real estate industry. The firm trains and supports franchisees who specialize in buying properties in the need of repair. HomeVestors of America offers a customized financing program that loans money to its franchisees for the purposes of buying and renovating real estate. It also provides a computer software system to evaluate single-family houses for purchase and repair. The firm additionally offers a billboard campaign that uses the slogans We Buy Ugly Houses and "UG Buys Ugly Houses for customer awareness. HomeVestors of America operates more than 200 franchised offices throughout the United States. Its marketing campaigns include billboard, direct mail, and television and radio advertising. The firm has been was named in Entrepreneur Magazine's Franchise 500 list.