New Benefits is a privately held company that has a staff of more than 100 employees. The company s clients include Assurant, American Republic, CitiBank, ebay, Pioneer Services, TransAmerica, Avon, Touchstone Energy and Marsh. It offers a variety of services, such as family consultation, long-term elder care, medical records storage, dental and vision care, diabetic supplies, physician visit and hearing aids. The company also offers lifestyle benefits that include funeral protection plan, identity theft prevention, home security systems, home repair and dining discounts. It has a call center, which has a staff of more than 25 member service representatives, including Spanish-speaking agents, trainers and supervisors. New Benefits, established in 1990, is located in Dallas.