For more than 30 years, the Hi-Pro Feeds name has been synonymous with the cattle industry of west Texas and New Mexico. Hi-Pro was one of the first companies in the region to provide customers with complete nutritional advice in addition to feed products. The company offers a full line of beef cattle, dairy cattle, equine and small-animal feed products, which are sold by independent distributors to approximately 4,000 customers in Texas, Oklahoma, New Mexico, Arizona, Missouri, Kansas and Nebraska. Hi-Pro Feeds is the feed division of Friona Industries. Friona Industries is an integrated agricultural business specializing in meeting a variety of livestock needs. It provides quality feed, computerized feed formulas and complete nutritional advisory services. Hi-Pro Feeds is located in Friona, Texas.