Founded in 1980, Fruit of the Earth offers a range of health and beauty care products. It manufactures various aloe vera-based personal care products that include gels and lotions. The company s facial product list features moisturizers, cleansers, facial masks, foam washes and hair oil. It also produces sunscreen lotions and tanning creams under the Block Up brand. The company offers hypo allergic lotions for children. In addition, it provides dietary supplements and juices. It sells products through several outlets that include American Food Stores, K-Mart, Tom Thumb, Fred Meyer, Albertson's and Rite Aid. Fruit of the Earth offers research and customer care services.