In the 1960s, Houston was experiencing a period of suburban growth as the city expanded beyond the traditional area inside the Interstate 610 loop. After the construction of Interstate 10 through the city in 1968, the area where Memorial now resides became favorable to developers. At first, the Memorial area was sparsely populated and contained mostly empty land and farms, plus the few farm-to-market roads and thoroughfares. Development began in the late 1960s, as upper-middle-class subdivisions, mostly along the Buffalo Bayou, were built along with the accompanying government facilities (schools, police and fire services, etc.) This sudden arrival of widespread development also encouraged commercial growth along the main roads that criss-crossed the area, including the major road Memorial Drive.
For the next four decades, the area continued to prosper. High class development in the Memorial Villages between Beltway 8 (then known as West Belt, constructed in 1968) and Interstate 610 made the area a hotspot for public figures. Homes in the Villages now sell for upwards of one million dollars.