CEC Entertainment was originally incorporated under the name Showbiz Pizza Place in 1989. In 1998, the company changed its name to CEC Entertainment. As of April 2005, the company consisted of nearly 500 corporately owned and operated Chuck E. Cheese s restaurants and nearly 50 franchise restaurants. The company operates in 48 states and four countries. CEC Entertainment considers family restaurants and entertainment to be its sole industry segment. Chuck E. Cheese s offers a variety of pizza, salad bar, appetizers and desserts and a feature musical and comic entertainment by life-size, computer controlled robotic characters, family oriented games, rides and arcade style activities. CEC Entertainment is headquartered in Irving, Texas.