Bealls is a specialty department store that operates throughout the South Central states and provides brand name apparel, accessories, cosmetics and footwear for the entire family. It also offers dresses for children, swimwear, outerwear and intimate apparel. The company offers products of various brands, including Levi s, Van Heusen, Lee, adidas, Reebok, Wrangler and Dockers. It operates more than 190 stores. In addition, the company rewards its private-label credit card customers through its special credit card program. It is a part of Stage Stores, which operates more than 660 stores in over 33 states throughout the United States. The parent company also operates Palais Royal, Stage and Peebles stores. Bealls has a location in Weslaco, Texas.