Tracking First LLC

Tracking First LLC is a Lehi-based company that offers a platform called Claravine AI, which utilizes artificial intelligence to bring structure to marketing data. Their platform helps eliminate flawed data, improves accountability, and builds trust among teams by creating and applying data standards consistently. With Claravine, enterprise brands and agencies can maximize their investments in campaigns and technologies, driving better results from every tactic.

Customers of Tracking First LLC report a 10-15% increase in return on ad spend, 100% data format, tag, and tracking compliance, and an 80% reduction in time spent on manual data processes. The company's data standards enable effective strategy and insights, connect creative and content production, and accelerate global media and marketing execution. Trusted by global brands, Claravine is praised for its responsive team, logical and highly customizable software, and seamless data flows.

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