Since its establishment in 1988, Direct Impact has set the standard for excellence in grassroots communications. As the industry has grown and evolved, the company has continually refined its offerings and enriched its strategic, technological and client service resources to fit the changing needs of its clients. Now a wholly owned subsidiary of Burson-Marsteller and a member of the WPP family, Direct Impact remains the preeminent grassroots firm in Washington, D.C., and beyond, orchestrating campaigns at the local level that resonate nationally for a diverse group of clients across a broad range of industry sectors. Direct Impact focuses on three types of grassroots communications campaigns that include public affairs campaigns for supporting or opposing legislative or regulatory policy, public education campaigns for information to the public about a specific issue or cause, and corporate reputation campaigns for building and promoting a brand or corporate strategy. Direct Impact is located in Alexandria, Va.