Founded in 1998, iCrossing is a search engine marketing company that connects consumers with companies, services, products and brands. It is a unit of Hearst Corporation, one of the nation's largest diversified media companies. The company has 550 employees in 12 offices. Goldman Sachs & Co. invested in the firm in 2007. iCrossing offers a mix of planning and development services. It combines search, social media, website development, market research, analytics and mobile services to create digital marketing programs. These are designed to help global brands connect with their customers. Adweek and Media Post recognized the company with a MIXX award for Excellence in Search Engine Marketing.