Established in 1875, Personna American Safety Razor Company is one of the largest producers of personal and professional shaving blades and tools in the world. The company also offers blades for medical and industrial applications. It operates manufacturing facilities with testing and inspection capabilities. Personna American Safety Razor Company sells its products under various brands, such as SmartChange, Personna Pro, GEM, Personna Industrial and American Line. It additionally provides online product catalogs.