Claritas Inc
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Claritas, based in Arlington, VA, specializes in providing marketers with a comprehensive understanding of the American consumer through its proprietary data assets, which include over 10,000 demographic and behavioral indicators. Their innovative solutions, such as the Claritas Identity Graph and Audience Anywhere platform, enable businesses to identify and engage customers across multiple channels effectively.
With a focus on enhancing marketing effectiveness and ROI, Claritas employs advanced AI and machine learning methodologies to analyze vast amounts of data, delivering insights that help optimize campaigns. Their industry-leading segmentation capabilities allow for precise targeting, making them a trusted partner for some of the largest companies in the world.
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