History
The American Family Insurance history is a remarkable story that started with a single idea. A struggling insurance salesman named Herman Wittwer believed a company could make money selling auto insurance to Wisconsin farmers. Armed with this customer knowledge, Herman confidently opened the doors of Farmers Mutual Automobile Insurance Company on Oct. 3, 1927. Over the years, our market grew from rural areas to small towns, suburbs and metropolitan areas. Our customers' needs also changed, and we changed right along with them by expanding our products and services. Our company's name changed in 1963 to American Family Mutual Insurance Company to reflect a broader customer base. We have been in business for more than 80 years, and we aren't stopping there. We remain committed to being the most trusted and valued service-driven insurance company.
Specialties
Insure Carefully, Dream Fearlessly