We believe it is possible to train organizations to implement a non profit fundraising system that will, over time, build passionate and committed lifelong donors. Our model is founded on the fact that over 80% of all charitable contributions come from individual donors, over 90% of households in America give each year, and that there is potential for total charitable giving to increase dramatically. Studies continue to show that the number one reason people give is because they support and believe in the work and mission of the organization. While these statistics hold true across all sizes and types of communities, most nonprofit organizations still rely on funding from corporations, foundations, and special events. They are at a loss for how to get off the fundraising "treadmill." We believe that human beings around the world are innately generous and giving. We believe it is possible to increase the size of the giving "pie." When donors are truly connected to the impact of an organization's work and cultivated systematically over time, they will naturally give larger and larger gifts. Many of these same donors, knowing of the organization's goal of financial sustainability, will choose to be a part of supporting the long-term future of the organization. We believe that it is no longer necessary for nonprofits to suffer on the fundraising treadmill of year-to-year gap-filling funding. Rather than endowment funds being the exclusive domain of major universities and other large institutions, we believe the time has come in the evolution of the nonprofit sector for well-established small and mid-sized organizations of all types to take their funding futures into their own hands, stepping off the treadmill and onto the path to financial sustainability. We believe it is possible for these organizations, over time, to systematically build an endowment fund that can provide a constant source of income to cover increasing amounts of an organization's operating shortfall in addition to protecting the organization against tough times.