The Rugged Wearhouse concept, developed from the value/price-driven philosophy. Rugged Wearhouse Inc caters to the needs of young, contemporary adults with such products as men and women s apparel, shoes, and accessories. The core of its merchandise mix is casual, contemporary fashion. It has expanded its concept to include home furnishings, accessories, and lifestyle products in select markets as well. Rugged Wearhouse stores average 12,000 square feet of selling space. It is family owned and operated business. Rugged Wearhouse Inc currently operates more than 60 stores all over The U.S.A.