JanSport s goal is to design, engineer, manufacture and market products that can help customers get from point A to point B, wherever that may be. The company is well aware that the backpack that carries a customer s books to school might need to be the same backpack that carries their gear on a Saturday day hike, so it incorporates flexibility into each and every design. The company is a subsidiary of VF Corporation, which is a leader in branded apparel, such as jeanswear, outdoor products, intimate apparel, image apparel and sportswear. Its principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, John Varvatos, JanSport, Eastpak, The North Face, Vans, Reef, Napapijri, Kipling, Lee Sport and Red Kap. The company was founded in 1899 as Reading Glove and Mitten Manufacturing. JanSport is located in Appleton, Wis.