Waupaca Publishing Company publishes Wisconsin Horsemen's News, which is a monthly all-breed magazine that focuses on the horse industry of Wisconsin. Its magazine features articles from horse clubs and associations. Waupaca Publishing Company s magazine also publishes information about rodeos, trail rides, horse shows and other horse-related activities. Its classified advertising department handles advertisements under the real estate, feed, bedding, apparel, training, automobile and boarding sections. Waupaca Publishing Company offers online information about advertising rates, as well as special subscription plans. It is located in Waupaca, Wis.