Chris H.
10/19/2025
Perfect shop for all your musky needs. This place has everything -- live bait, reels, rods, and all the essentials for fishing in the area. A great local spot for anglers looking to gear up before...
Rollie & Helen's Musky Shop
Permanently closed
(8)
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7542 US-51
Minocqua, WI 54548
Rollie & Helen's Musky Shop, located in Minocqua, WI, offers an extensive selection of fishing gear specializing in musky-specific tackle, including bucktails, crankbaits, jerkbaits, reels, rods, nets, and sucker rigs. Their product range also covers apparel and merchandise such as hoodies, hats, gloves, and sunglasses.
In addition to musky equipment, the store carries fishing gear tailored to various species, including bass, walleye, and panfish. Shoppers can also browse specialized items like maps, tackle boxes, blades, hooks, lure parts, gifts, books, and more, further supporting the needs of local anglers and visitors.
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Reviews
4.08 reviews
Doug K.
6/6/2021
Had a great experience here ... got a few lures and some advice on how to fish them. They have a fantastic selection of just about anything you could want musky fishing wise. Kid in a candy store...
Kathe S.
9/11/2022
Everyone in the store is always so helpful and kind and they give great fishing tips. The guides do a fantastic job and make it really fun.
Mark V.
6/14/2021
First time at The Musky Shop today. Came in looking for a new rod and reel. We were greeted by multiple employees when we entered the shop. After looking on our own for a few minutes, an...
Barb D.
6/30/2013
FANTASTIC fishing supply store! This is one of our favorite places to stop when in the Minocqua area. The staff are helpful (many of them are guides and will share tips on current fishing...
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