McCann-Erickson

McCann-Erickson in Auckland is a creative agency known for its ability to reclaim and revitalize iconic brand messages, exemplified by their work on L'Oréal Paris's "Because I'm Worth It" campaign. Collaborating with Oscar-winning filmmaker Ben Proudfoot, they captured the essence of the original copywriter, Ilon Specht, reflecting on the powerful narrative of empowerment and defiance.

Through this initiative, McCann-Erickson not only highlighted Specht's contribution but also rekindled the campaign's original impact, resulting in significant global impressions and a remarkable increase in brand consideration. The focus remained on authenticity, steering clear of conventional brand messaging to present a raw and truthful narrative.

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