Where to Shop Locally on Black Friday in New York City

Shoppers and pedestrians walk past stores on Fifth Avenue on Black Friday November 23, 2018 in New York. (Photo by Don EMMERT / AFP) (Photo credit should read DON EMMERT/AFP via Getty Images)

Black Friday is around the corner, but before you begin weight training for potential face-offs over the last available modern day Turbo-Man, consider supporting the local small businesses in your community instead. By buying local, you help boost your local economy, create more jobs, promote personalized service and close knit communities, and support budding entrepreneurs.

Here are four of the many N.Y.C. local businesses serving you this Black Friday, and everyday:

Vivrant Beauty

There is a new beauty retail experience in town and it is called Vivrant Beauty. This luxe boutique shop offers an array of skin, haircare, and cosmetic products for consumers of all skin colors and hair textures. Located in Harlem, Vivrant Beauty carefully ensures products sold are ingredient-conscious and include minority-owned, women-owned and independently-owned brands. While Vivrant Beauty won’t have Black Friday sales, keep an eye out for their Small Business Saturday surprises, including free Champagne from 1-4 p.m., gift sets on sale and the unveiling of their new holiday window decor.

Home of the Brave

Home of the Brave features mid-budget range home products made in the U.S.A. and Fair Trade. As an extension of their Wolves Within brand, their home collections include locally produced ceramic and home products. Visit their new Brooklyn boutique and find the perfect gift for a loved one.

In Support Of

What better way to support a local business than to back one that showcases and supports local talent, themselves? A generous retail concept founded in 2014, In Support Of features talented designers who display a unique knack for detail, design, and quality.


If you are feeling lazy and don’t want to go out to shop, visit TNEMNRODA (“adornment” spelled backwards) for the perfect selection of sunnies and accessories. Handmade, with customization available, you can brighten up your outfit and winter with fashion-forward designs. After all, even celebs are grabbing a pair… or two.

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